Mid-west entrepreneurs, Donall O’Connor from Co Clare, and Michael O’Donnell from Co Limerick, founders of www.pedigreecattle.ie described the initiative as the first of its kind in Ireland.
Mr O’Connor said primary research has identified that one of the main complaints farmers have when searching for livestock is that they have to spend valuable time, often several days, travelling to view stock
“Often when they reach the destination, the animals are not as expected and the time is wasted.
“Now, farmers can go online and view the stock available in Ireland and Britain.
“Also, stock can be advertised 24/7 with no deadlines and time limits, providing increased exposure to national and international markets, thereby helping to increase sales,” he said.
In time, it is envisaged that the website will become a social networking platform for farmers and breeders.
Breeders can sign up for free to become a member of the new service and receive a free advertisement.
Michael O’Donnell said their aim is that when the site has developed a critical mass of content that it will be an invaluable resource for the entire farming community.
“We are looking forward to meeting farmers at the forthcoming national ploughing championships in Kilkenny,” said Mr O’Donnell.
“Almost one million cattle were sold outside the mart system in Ireland last year and this is the market we will be targeting in our first year,” he said.
The company is participating in the Limerick Enterprise Acceleration Platform programme which facilitates early stage entrepreneurs.
Clare breeder Shane Brigdale, who has already invested in herd profiles, said rural Ireland and the farming community is facing complex challenges today.
“The agricultural sector needs to become more dynamic and responsive to ensure that it can survive in today’s competitive environment.”
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